June 22, 2018

Jay Z x PUMA

Congratulations to Jay Z who was appointed creative director of PUMA 

Puma announced that they are re-entering the basketball sneaker market for the first time in 20 years and Jigga (yup Im from NY so I can say that!) will be creative director responsible for the artistic direction of Puma as well as shaping the general concept of the revived basketball division.

            Knicks Legend Walter "Clyde" Frazier and the PUMA                                 CLYDE launched in 1973

And to be released October 1 in time for the 2018-2019 NBA season

                                                     The PUMA CLYDE DISRUPT
                        To be released October 1, right in time for the 2018-2019 NBA season Excited to see what direction my fellow New Yorker takes PUMA.